Skip to content
UGC Brand Guide
Briefs and Shot ListsEditing and Placements
Yellow letter tiles spelling 'why?' create a thought-provoking scene on a green blurred background. Comparing question hooks with demonstration hooks

Briefs and Shot Lists

Comparing question hooks with demonstration hooks

Compare question and demonstration openings by what viewers need to understand, their main risks and the footage each must lead into.

Production Desk · 1 October 2026 · 2 min read

1 October 2026

Smiling young woman films a cooking video at home using a smartphone in her kitchen. UGC hooks and opening scenes

Briefs and Shot Lists

UGC hooks and opening scenes

Briefs and Shot Lists

Writing a problem-first opening for a UGC video

Top stories

  1. Briefs and Shot ListsMatching the first frame to the advertised product
  2. Editing and PlacementsTesting hooks without changing the rest of the video
UGC Brand Guide

UGC Brand Guide covers sourcing creators, briefs, budgets and licensing for marketers who buy user-generated content for brand campaigns.

Sections
  • Briefs and Shot Lists
  • Editing and Placements
Overview
  • All sections
  • Topics
  • Archive
  • Editors
  • RSS feed
Publisher
  • About us
  • Editorial standards
  • Contact
  • Advertising
  • Legal notice
  • Privacy
  • Terms
© 2026 UGC Brand Guide. All rights reserved.