Asset Library
Building a record of what each creative test changed
Create a UGC test register that captures exact file changes, campaign conditions, delivery, results and the next decision.
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Asset Library
Asset Library
Finding expired UGC assets before they are reused
Find UGC whose recorded permission has ended, is unclear or may not cover the next planned use.
Asset Library
Keeping customer submissions separate from commissioned UGC
Record whether content came from a customer, an incentivised review or a commissioned creator, then retain its origin through reuse.
Asset Library
Organising a usable UGC asset library
Build a searchable UGC library that connects clips, approved versions and permission records before assets are reused.
Asset Library
Tagging UGC clips by product and customer objection
Tag filmed variants and buyer questions so editors can find the UGC moment that supports an answer without overstating it.