Production Budgets
Part of UGC production budgets
Comparing per-video prices with monthly UGC packages
Compare per-video and monthly UGC quotes on matched deliverables, minimum commitment, extras and the number of videos you expect to use.
Compare individual-video prices with a monthly UGC package using the finished videos you expect to need during the minimum payable term. Match deliverables, review terms and usage rights first. Then compare total commitment and the cost of the work you expect to use, not the advertised price per file.
Define the unit
Ask what counts as a video in each offer: a separately filmed concept, an edited cut or a variation from existing footage. Record the new concepts, finished exports, lengths, orientations and alternate openings. Four exports from one shoot may serve a different purpose from four separate demonstrations.
Check who supplies the product, what editing and captions are included, the feedback rounds, delivery dates and rights for the intended channels and period. If posting from the creator's account is needed, price it on both sides. Ask for the cost of any missing requirement.
Compare the minimum payable totals
For the expected volume, calculate:
Individual-order total = fees for required videos + required extras and setup costs.
Package total = fees for the minimum payable term + required extras, overage and setup costs.
Use the same GST treatment for both totals. Count an unused package slot as a cost, not a saving. If the package has a cap and the expected volume exceeds it, include the quoted cost of the extra work.
For arithmetic only, suppose matched individual videos cost A$600 each and a one-month package costs A$2,100 for up to four. Three videos cost A$1,800 individually, making the package A$300 dearer if the fourth has no use.
Four cost A$2,400 individually, making the package A$300 cheaper if all four are needed and the scope is equal. These invented amounts are not Australian market rates or supplier quotes.
Check whether the package fits the work
Term to check / Why it matters
- Minimum term and payment dates
- The total obligation may extend beyond one month.
- Unused capacity
- Confirm whether slots expire or can carry forward.
- Brief and production schedule
- A locked brief may limit changes when product priorities shift.
- Creators and filming
- Repeat edits may not replace a fresh product demonstration.
- Corrections and new requests
- Obtain the actual revision and change terms.
These are questions for the specific offer, not features of every package. A package can suit a steady production calendar when its volume, schedule and rights fit the work. An individual order may suit uncertain demand.
Keep the comparison with the agreed concepts, files, fees, minimum term, exclusions and confirmed rights. Recalculate if the expected volume or brief changes before committing.
