Licensing
Agreeing on paid advertising rights for UGC
Set paid UGC rights by asset, account, platform, term and edits. Keep creator agreements, platform authorisation and ad claim review aligned.
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Licensing
Licensing
Asking customers for permission to reuse their content
Ask for permission covering the exact customer content, proposed channels and edits, then keep the answer with the asset.
Licensing
Checking whether an incentivised contribution needs disclosure
Identify a customer-content incentive, assess the actual placement and make the relevant relationship clear to readers.
Licensing
Distinguishing asset ownership from a usage licence
Understand the difference between owning a UGC file, licensing its use and transferring copyright, then record the rights your brand actually needs.
Licensing
Handling customer content featuring other people
Identify other people in customer photos and videos, assess the proposed brand use and record a use-specific decision.
Licensing
Handling music and background artwork in UGC
Check music, artwork and other third-party material inside UGC before reuse. Learn what permission records to request for brand and paid use.
Licensing
Renewing a UGC licence before an ad is relaunched
Check dates, channels, versions, platform authorisation and third-party rights before a previously approved UGC ad runs again.
Licensing
UGC licensing and reuse permissions
Plan UGC rights for organic posts, paid ads, edits and later reuse. Learn what to record before a brand publishes or relaunches a creator asset.