Editing and Placements
Part of Reviewing UGC quality before acceptance
Giving revision feedback that does not trigger a full reshoot
Write precise UGC revision notes, protect the creator’s meaning and check existing footage before requesting new filming.
Tie UGC revision feedback to the exact file, moment and outcome required. Explain what prevents the delivered cut from meeting the agreed purpose, then ask which repair is feasible from existing material. Some gaps need a pickup shot or reshoot; precise feedback avoids ordering one through vague or conflicting comments.
Key Facts from Australian Regulatory Guidance
- ACCC enforcement action
- Photobookshop paid penalties for influencer reviews that misled consumers.
- False or misleading claims
- Under ACCC guidelines, claims must not mislead consumers about product performance.
- Contractor documentation
- Australian Government guidance recommends documenting agreed changes to avoid disputes.
Send one consolidated response
Have one person combine comments from brand, product and legal reviewers, and resolve contradictions before sending. Name the export and give a timecode or scene description the creator can find. ‘Make it clearer’ is hard to complete or assess. ‘At the lid close-up, show the tab before the hand lifts the lid’ describes an observable result.
Separate an agreed correction, an unverified claim and a new preference. Put essential issues first. If reviewers disagree about a product fact, confirm the approved information before requesting a new recording.
State the result and constraint
A useful comment names location, problem, required result and constraint. For example: ‘In version 2, the closing cut hides the tab being pressed. The brief requires viewers to see that step. If a continuous alternate take exists, use it while keeping the same model and visible result.’
That take is a possibility, not an assumption. Ask the creator to check the source material and suggest another way to meet the same requirement. If no usable recording exists, discuss a focused pickup shot. A voiceover cannot supply visual evidence of an action the buyer needs to see.
Keep the meaning accurate
Before approving an edit, check whether it removes a condition needed to understand a claim. Shortening a line, moving a caption or cropping a shot can make a qualified result seem unconditional. Ensure the revised version does not mislead consumers.
If the creator’s account is mixed, do not turn it into a stronger endorsement by deleting a material reservation. Confirm any replacement line reflects what the creator experienced. Review the full revised export, including captions and on-screen text, because a corrected voice track can leave old wording elsewhere.
Separate corrections from added work
Use the original brief to distinguish a missing agreed shot from a new concept. Showing the specified latch action may be a correction. Filming another product in a new setting is a new request. Discuss deliverables, fee and timing under the agreement before added work starts. Australian Government contractor guidance recommends documenting agreed changes.
End the response by asking which items can be fixed from existing material, which need new filming, what information is missing and when a revised export can be supplied. On receipt, check the stated outcomes and watch the whole file. Record the decision against that new version.
Corrections vs. Added Work: What’s Allowed?
- Correction (from original brief)Showing the specified latch action — this is expected and part of delivery.
- Added work (new request)Filming another product in a new setting — requires separate agreement on fee, timing and deliverables.
