About us
UGC Brand Guide
Buying, briefing and licensing UGC for brand campaigns.
UGC Brand Guide covers sourcing creators, briefs, budgets and licensing for marketers who buy user-generated content for brand campaigns.
What we cover
UGC Brand Guide reports on user-generated content production for brands. Coverage is organised into 2 sections: Briefs and Shot Lists, Editing and Placements. So far 5 articles have been published. It is written for ecommerce and social media managers commissioning UGC.
How we work
Articles should be useful to someone who actually has to decide or implement the matter: concrete, verifiable and honest about what depends on the business, the region or the legal position. Where a topic is governed by law or tax rules, the article says so, rather than pretending to replace professional advice.
We correct errors visibly. If a correction changes the substance of an article, the article states what has changed.
Follow along
Every article appears in the RSS feed. That is the simplest way to follow the publication, without an account and without a newsletter.
Contact
Corrections, tips and questions: [email protected]. For advertising and partnerships, see the advertising page. Publisher details are in the legal notice.